English Lessons

Vocabulary Flashcards and Quiz of Reporting Progress During Peak Business Hours – English for Advertising Manager – Advanced Level

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by

Michael Carter
in
Impressions
The number of times an ad is seen.
Click-through rate
The percentage of people who click an ad.
Engagement
How much people interact with an ad.
Budget
The amount of money planned for spending.
Campaign
A series of planned advertising activities.

Click a card to flip it and reveal the meaning.

2. Match the words with their meanings
Impressions
Click-through rate
Engagement
Budget
Campaign
The percentage of people who click an ad.
The number of times an ad is seen.
How much people interact with an ad.
A series of planned advertising activities.
The amount of money planned for spending.

Drag the cards on the right so each lines up with the correct item on the left.

3. What does “Impressions” mean?
4. What does “Click-through rate” mean?
5. What does “Engagement” mean?
6. What does “Budget” mean?
7. What does “Campaign” mean?

Practice more with this lesson: