1. ‘Get the Ball Rolling’
As a PR Manager, you’ll often be responsible for initiating projects or campaigns. This idiom means to start or initiate something. For example, ‘Let’s get the ball rolling on the new product launch.’
2. ‘Put on a Brave Face’
In the world of PR, you’ll encounter challenging situations. This idiom means to hide your true feelings and appear strong or positive. For instance, ‘Despite the setback, she put on a brave face during the press conference.’
3. ‘Read Between the Lines’
As a PR Manager, you’ll often analyze statements or messages. This idiom means to understand the hidden meaning or implication. For instance, ‘The CEO’s statement had a deeper message if you read between the lines.’
4. ‘Stay Ahead of the Curve’
In the ever-evolving PR landscape, it’s crucial to be proactive. This idiom means to be ahead or well-informed about upcoming trends or changes. For example, ‘By attending industry conferences, she always stays ahead of the curve.’
5. ‘Smooth Things Over’
In PR, conflicts or misunderstandings can arise. This idiom means to resolve or calm a situation. For instance, ‘She managed to smooth things over with the dissatisfied client.’
6. ‘Play Your Cards Right’
PR often involves strategic decision-making. This idiom means to make the right choices or take the right actions for a favorable outcome. For example, ‘If we play our cards right, this campaign can be a huge success.’
7. ‘Keep a Low Profile’
In certain situations, it’s important for a PR Manager to avoid drawing attention. This idiom means to stay unnoticed or not attract much public attention. For instance, ‘During the controversy, the celebrity decided to keep a low profile.’
8. ‘Put Your Best Foot Forward’
In PR, first impressions matter. This idiom means to make a good impression or present yourself in the best possible way. For example, ‘During the client meeting, she made sure to put her best foot forward.’
9. ‘Go the Extra Mile’
To stand out in PR, going above and beyond is often required. This idiom means to make additional effort or do more than what is expected. For instance, ‘She always goes the extra mile to ensure client satisfaction.’
10. ‘In the Limelight’
At times, a PR Manager or their client may be in the spotlight. This idiom means to be the center of attention or public interest. For example, ‘After the successful product launch, the company was in the limelight.’
