Listen to a Business English Dialogue About Distribution plan
Emery: Hi Paisley, do you know what a “distribution plan” is in business?
Paisley: No, I don’t. What does it involve?
Emery: A distribution plan is a strategy that outlines how a company will deliver its products or services to customers, including the channels it will use and the logistics involved.
Paisley: Oh, I see. How do companies develop a distribution plan?
Emery: Companies develop a distribution plan by analyzing factors like target market demographics, competitor strategies, and the most efficient ways to reach customers.
Paisley: That sounds important. What are some common distribution channels companies use?
Emery: Common distribution channels include direct sales through company-owned stores or websites, as well as indirect channels like wholesalers, retailers, and online marketplaces.
Paisley: I see. Are there any benefits to having a well-developed distribution plan?
Emery: Yes, a well-developed distribution plan can help companies reach a wider audience, increase sales, and improve customer satisfaction by ensuring products are available where and when customers want them.
Paisley: That sounds beneficial. How do companies evaluate the effectiveness of their distribution plan?
Emery: Companies evaluate the effectiveness of their distribution plan by tracking key performance indicators like sales volume, market share, customer feedback, and distribution costs.
Paisley: Got it. Thanks for explaining, Emery. A distribution plan seems like a crucial aspect of a company’s overall strategy.
Emery: You’re welcome, Paisley. It’s indeed a key component of a company’s success in the marketplace.