Listen to a Business English Dialogue About Staying power
Violet: Hi Nora, have you heard of the term “staying power” in business?
Nora: No, I’m not familiar with it. What does it mean?
Violet: Staying power refers to a company’s ability to withstand challenges and remain competitive in the market over the long term.
Nora: Oh, I see. So, it’s about a company’s resilience and ability to adapt to changes?
Violet: Exactly! It’s about how well a company can endure economic downturns, changes in consumer preferences, and other challenges without losing its position in the market.
Nora: How do investors assess a company’s staying power?
Violet: Investors may look at various factors such as the company’s financial stability, market position, brand strength, and management’s ability to execute strategic plans effectively.
Nora: Are there any specific metrics or indicators that investors use to gauge staying power?
Violet: Metrics like profitability, cash flow, debt levels, customer retention rates, and market share can provide insights into a company’s staying power.
Nora: Can you give me an example of how staying power has affected a company?
Violet: Sure! Companies with strong staying power, like established brands with loyal customer bases, are often able to weather downturns and emerge stronger, while those with weaker staying power may struggle or even go out of business.
Nora: Thanks for explaining, Violet. Staying power sounds like a crucial factor for long-term success in business.
Violet: You’re welcome, Nora. It’s indeed a fundamental aspect that investors consider when evaluating potential investments.