Question: Do you think TV advertising is effective?

Sample Answer (The AREA technique):

Answer: TV advertising can be effective in reaching a large audience and promoting brand recognition.

Reason: Television is a widely used medium for advertising, and commercials can be targeted to specific demographics or time slots to maximize viewership.

Example: For instance, a car company may air a commercial during a primetime sports game to reach a predominantly male audience, or a cosmetics company may air a commercial during a daytime talk show to target a predominantly female audience.

Alternative: While TV advertising can be effective, it may also be intrusive or annoying to viewers who are not interested in the product being advertised. Additionally, some studies suggest that viewers may be increasingly turning to streaming services or ad-free platforms, which can decrease the effectiveness of TV advertising.