Question: Do you prefer to buy products from well-known brands or from smaller, independent brands?

Sample Answer (The AREA technique):

Answer: I don't have a strong preference for either well-known brands or smaller, independent brands. It depends on the product and the circumstances.

Reason: Different products and situations may require different considerations, such as quality, affordability, availability, and ethical considerations.

Example: For instance, when buying a new electronic device, I may prefer to choose a well-known brand with a good reputation for quality and customer service, as it may provide more security and peace of mind. However, when buying handmade goods or artisanal products, I may prefer to choose a smaller, independent brand that aligns with my values and supports local communities.

Alternative: While brand reputation can be a factor in purchasing decisions, it is important to consider other factors such as affordability, ethical considerations, and personal values and preferences.