Question: How do businesses attract and retain customers?

Sample Answer (The AREA technique):

Answer: Businesses can attract and retain customers by providing quality products or services, offering discounts or promotions, and providing excellent customer service.

Reason: Customers are more likely to return to a business that provides them with a positive experience and meets their needs. By offering incentives such as discounts or promotions, businesses can attract new customers and retain existing ones.

Example: For example, a restaurant may offer a discount for first-time customers or provide a loyalty program for regular customers.

Alternative: Another way businesses can attract and retain customers is by creating a strong brand identity through marketing and advertising.