Question: Do you think celebrities should be used to promote products in advertisements?

Sample Answer (The AREA technique):

Answer: Yes, I think celebrities can be effective in promoting products in advertisements.

Reason: Celebrities are popular and have a huge following, so their endorsement of a product can grab the attention of consumers and increase sales. They can also help to create a positive image of the brand and increase its credibility.

Example: For example, when a famous athlete endorses a sports brand, it can make consumers feel like the brand is trustworthy and of high quality. Similarly, when a celebrity endorses a cosmetic product, it can influence consumers to purchase the product because they want to look like the celebrity.

Alternative: However, there are also cases where celebrities may not be the best choice for promoting certain products. For example, if a product is aimed at a specific niche audience, then it may be more effective to use a celebrity who is popular within that niche rather than a mainstream celebrity.