Question: What are some common mistakes that companies make?

Sample Answer (The AREA technique):

Answer: Some common mistakes that companies make include ignoring customer feedback, resisting change, and failing to invest in employee development.

Reason: Ignoring customer feedback can lead to a disconnect between a company's offerings and the needs of its target audience. Resistance to change can hinder growth and cause businesses to miss out on new opportunities. Neglecting employee development can lead to a stagnant workforce and decreased productivity.

Example: Blockbuster, the video rental chain, made the mistake of underestimating the shift towards digital streaming and disregarded the threat posed by competitors like Netflix, ultimately leading to their decline.

Alternative: Other common mistakes include poor financial management, inadequate marketing strategies, and failing to establish a clear organizational culture and vision.