Question: How has the internet changed the way advertising is done?

Sample Answer (The AREA technique):

Answer: The internet has revolutionized advertising by making it more targeted, interactive, and cost-effective.

Reason: This is because the internet allows advertisers to gather data on users' interests, preferences, and online behavior, enabling them to create personalized ads that are more likely to resonate with their target audience.

Example: For example, with the help of cookies and other tracking technologies, advertisers can analyze a user's browsing history and show them ads for products or services they've previously shown interest in, increasing the chances of conversion.

Alternative: On the other hand, traditional advertising methods, such as print and broadcast media, tend to be less targeted and more expensive, which can make them less effective for some businesses, especially smaller ones with limited budgets.