Question: What do you think is the future of shopping?

Sample Answer (The AREA technique):

Answer: I think the future of shopping will continue to shift towards online and mobile shopping, with increased emphasis on personalized experiences and sustainability.

Reason: Online and mobile shopping are becoming increasingly popular due to their convenience and accessibility. Personalization and sustainability are also becoming important factors in consumer decision-making.

Example: For instance, some online retailers are using artificial intelligence to provide personalized product recommendations based on consumers' browsing and purchasing history. Sustainable shopping initiatives such as "slow fashion" and "circular economy" are also gaining traction.

Alternative: While online and mobile shopping are convenient, physical stores may still play an important role in the future of shopping by providing hands-on experiences and opportunities for social interaction.