Question: What do you think is the most important quality for a product to have?

Sample Answer (The AREA technique):

Answer: The most important quality for a product to have is quality itself.

Reason: Quality means that a product is well-made, durable, and reliable. It can ensure that a product can fulfill its intended purpose, which can contribute to customer satisfaction and value for money.

Example: For instance, a high-quality smartphone can have a longer lifespan, better performance, and fewer technical problems than a lower-quality one.

Alternative: While quality is essential, other qualities that can be important for products include affordability, functionality, and design, depending on the context and the needs of the customer.