Question: What are some challenges that businesses face in today's world?

Sample Answer (The AREA technique):

Answer: Some challenges businesses face today include increased competition, rapidly changing technology, and the need for sustainability.

Reason: Globalization has opened markets to competition from around the world, which means businesses must constantly innovate and improve to stay ahead. Technological advancements are disrupting traditional business models, and companies must adapt or risk becoming obsolete.

Example: For example, the rise of e-commerce has forced many brick-and-mortar retailers to either adapt to the digital marketplace or close their doors, as they struggle to compete with online giants like Amazon.

Alternative: Other challenges include maintaining a positive company culture, navigating complex regulatory environments, and addressing cybersecurity threats.