Question: How do companies target specific demographics with their advertising?
Sample Answer (The AREA technique):
Answer: Companies target specific demographics with their advertising by conducting market research and identifying the characteristics, needs, and preferences of their target audience.
Reason: Based on this information, companies can create advertisements that appeal to their target demographic and are more likely to be effective in driving sales.
Example: For example, a company that sells athletic wear may target young, fitness-conscious individuals with advertisements featuring fit models and emphasizing the performance and comfort of its products.
Alternative: Another example is a company that sells luxury cars may target older, affluent individuals with advertisements emphasizing the prestige and luxury of its products, such as the high-end materials used in their construction and the advanced technology they offer.