Question: What do you think is the most effective form of advertising?

Sample Answer (The AREA technique):

Answer: In my opinion, the most effective form of advertising is online targeted advertising.

Reason: The reason behind this is that online targeted advertising utilizes collected data to display ads specifically tailored to the user's interests and preferences.

Example: For instance, if a person frequently searches for information on fitness and health, they might see ads for gym memberships, workout equipment, or health supplements. This increases the likelihood of the user clicking on the ad and making a purchase, as the ad is highly relevant to their interests.

Alternative: However, some people may argue that traditional forms of advertising, such as billboards and TV commercials, are still effective because they can reach a wide audience and create a lasting impression through their visual and audio elements.