VSTEP B1, B2, C1 Speaking Part 2: Solution Discussion

- Question:

You have been asked to advertise a play which is being produced by your school or college. Decide which way you will choose to use. There are three options for you to choose: Local television, Leaflets, or Websites.

- Answer:

I would choose to advertise the play using websites. While local television and leaflets have their merits, websites offer a more extensive reach, cost-effectiveness, and the potential for more engaging content.

Advertising on local television can be effective for reaching a broad audience, especially in the local community. However, it can also be expensive, and the ad might have limited airtime. It may not provide an opportunity for detailed information about the play or interactive elements.

Leaflets can be distributed locally, but they have physical limitations in terms of distribution and can easily be overlooked or discarded. They might not effectively reach potential audience members outside the immediate vicinity of the school or college.

Websites, on the other hand, provide a global reach. Social media platforms, event websites, and the school or college's official webpage can all be utilized to promote the play. This allows for wider exposure to potential theatergoers, including students' families, friends, and people beyond the local area.

Websites also allow for interactive elements, such as video previews, photo galleries, and ticket booking options. They can engage potential audience members and create anticipation for the play.

Moreover, promoting the play online is generally more cost-effective than local television advertising, making it a better option for schools or colleges with limited budgets.

In conclusion, advertising the play using websites offers a broader reach, greater engagement opportunities, and cost-effectiveness, making it the most suitable choice among the options.

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